Wondering how to optimize the efficiency of your interfaces? Well AB Testing is definitely the approach you need. AB Testing will allow you to test one or more variants of your interfaces at the same time, with statistically reliable results. The whole approach is result oriented, the famous “KPIs”. At the end of your test, you will be able to evaluate whether your variants had a higher or lower conversion to your original interface.
It is often difficult to predict which interface will achieve the best conversion. This forces us to accept that our assumptions can improve, or sometimes fail. Because it is the goal of testing, validating hypotheses and ensuring that we are going in the right direction. An AB test is not an ordinary project, but rather a working method to adopt over time, as the testing possibilities are inexhaustible. So test, measure and repeat!
Modern testing tools also allow you to customize your content. The fundamental difference with AB Testing and MVT is that we are no longer trying to simply optimize the interface, but rather to offer more relevant content for a specific user segment. The goal again, being the optimization of the conversion!