The analytics tool allows you to finely monitor the traffic of your websites or applications. It is an indispensable source of data when you want to optimize the conversion of digital journeys, traffic acquisition campaigns or simply better understand your users. With this data, you will be better equipped to make your optimization decisions and evaluate their impact on your KPIs.
Having data is a good thing. But you still have to talk and share it within your organization to get the most out of it. From the creation of dashboards for a regular consultation, to the one-shot analysis of your datas on specific issues, it will be important to adapt the formatting of your data to your needs and to those who will consult it.
Beyond the tagging for data collection by the web analytics tool, you will probably need to integrate other “tags”, whether for your acquisition campaigns or other tools requiring marking. The tag management tool allows you to centralize the integration of all your markings in a single tool and to pool their integration as much as possible. Besides the very practical side of the tool, its good use will also reduce the costs of integrating your marking plans over time.